---
title: "Amazon is in talks to buy AI start-up Decart for about $7 billion, the Wall Street Journal reports"
url: https://anawords.com/story/amazon-decart-acquisition-talks-wsj-report
published: 2026-10-13T11:10:00+05:30
updated: 2026-10-13T11:10:00+05:30
section: Business & Funding
author: Mayank Sahu
checked: sources checked by AI, approved by editor
version: 1
---

# Amazon is in talks to buy AI start-up Decart for about $7 billion, the Wall Street Journal reports

The report, based on unnamed people familiar with the matter, has been repeated by other outlets but not confirmed by either company. Decart makes real-time video models and software that helps AI run across different chips.

**In short:** The Wall Street Journal reported on 11 October 2026 that Amazon is in talks to buy AI start-up Decart for about $7 billion, citing people familiar with the matter. Other outlets repeated the report; neither Amazon nor Decart has confirmed it, so it remains a single unconfirmed report.

## What was reported

The Wall Street Journal reported on Sunday, 11 October, that Amazon is in talks to acquire Decart for around $7 billion, citing people familiar with the matter.[^1][^2] The Journal said a deal could come soon if talks do not fall apart or another bidder does not emerge.[^1]

Reuters and Calcalist both repeated the Journal’s report and did not say they had confirmed it independently.[^1][^2] We therefore treat it as one unconfirmed report.

## What the companies said

Reuters said Amazon declined to comment outside business hours and Decart did not respond.[^1] Calcalist said neither company has publicly confirmed an agreement.[^2]

## What Decart does

Decart was founded in 2023.[^2] Its Lucy model edits live video in real time, and its Oasis model generates simulated environments for training robotics and self-driving systems, according to the company’s website as cited by Reuters.[^1] Calcalist reports that Decart also builds software that helps AI models run efficiently across chips from different makers.[^2]

Decart raised $300 million in May in a round led by Radical Ventures, with Nvidia joining as an investor.[^1][^2] It was valued at about $4 billion at the time.[^1][^2]

## Earlier interest

Bloomberg News reported that Anthropic explored a deal for Decart in August and decided not to pursue it in September after due diligence, according to Reuters.[^1] Calcalist reports similar earlier interest from Anthropic and Nvidia.[^2] Calcalist also reports that Amazon Web Services is a Decart customer.[^2]

## What is not known

Whether a deal will be signed, its final terms, and how Amazon would use Decart’s technology have not been disclosed.[^1][^2]

*Disclosure: Anawords uses Claude, made by Anthropic, as one of its research tools. Anthropic has no say in our coverage.*

## Fact ledger

- [Unconfirmed] Amazon is in talks to buy Decart for about $7 billion (single WSJ report, repeated by other outlets). (source 1)
- [Reported] Neither Amazon nor Decart has confirmed the talks. (source 1,2)
- [Reported] Decart raised $300 million in May at a valuation of about $4 billion. (source 1,2)
- [Reported] Anthropic explored buying Decart and decided not to proceed in September. (source 1,2)
- [Not known] Whether a deal will be signed and on what terms.

## Sources

1. [Reuters (via KSL): Amazon in talks to buy AI startup Decart for around $7 billion, WSJ reports](https://www.ksl.com/article/51635095/amazon-in-talks-to-buy-ai-startup-decart-for-around-7-billion-wsj-reports)
2. [Calcalist (CTech): Amazon emerges as potential buyer of Israeli AI startup Decart at $7 billion](https://www.calcalistech.com/ctechnews/article/ec25jzet0)