Apple’s new Apple TV 4K brings Siri AI with hands-free voice control, on sale 13 November
The $299 box uses the A19 chip and three far-field microphones, so you can talk to Siri without the remote. It is the first Apple TV refresh since 2022.
How this story was checked
- ResearchedWith AI assistance · 2 sources
- AI source checkEach sentence matched to its source
- Editor approvalMayank Sahu · 14 Oct, 13:39
- Published14 Oct, 13:39
In short
Apple announced a new Apple TV 4K on 13 October 2026 with the A19 chip, Siri AI and three far-field microphones for hands-free voice control. TechCrunch reports a $299 price; Apple says it is available from 13 November, with pre-orders open.
What launched
Apple announced a new Apple TV 4K on 13 October 2026, its first refresh of the device since 2022, TechCrunch reports.2 Pre-orders are open and Apple says it is available from 13 November.12 TechCrunch gives the price as $299.2
Siri AI on the TV
The new model brings Siri AI, which Apple says gives “smarter responses and more intuitive interactions”.1 Siri can draw on general knowledge and, once set up with an iPhone or iPad, your personal context.1 You can use it to find something to watch, learn about shows or control smart home devices.1
TechCrunch gives examples such as asking which Apple TV shows won Emmys this year.2 Apple says Siri AI is rolling out in English and that usage limits may apply.1
Talk without the remote
Three far-field microphones are built in, so you can speak to Siri without picking up the remote or owning a HomePod.12 Apple notes that far-field Siri support varies by region and language.1
Faster chip
The A19 chip gives up to 50% faster CPU and up to twice the GPU performance of the previous generation, Apple says.1 The remote now has a small speaker to help you find it, TechCrunch reports.2
India
Apple’s page does not list India pricing or a date for India in the sources we checked, and far-field Siri support depends on region and language.1
Why it matters
TechCrunch notes Google and Amazon already offer AI suggestions on their streaming devices, and that delays to the new Siri pushed back Apple’s home devices.2
Fact ledger
How labels workQuestions readers ask
When does the new Apple TV 4K come out?
Apple says it is available from 13 November. Pre-orders are open now.
Can I talk to Siri without the remote?
Yes. It has three far-field microphones. Apple says support varies by region and language.
How much does it cost?
TechCrunch reports $299 in the US. Apple’s product page we checked did not show a price.