Tuesday, 13 October 2026
Anawords
Research noteResearched 13 Oct 2026 · published 13 Oct 2026, 11:00 IST

Research note: Amazon is in talks to buy AI start-up Decart for about $7 billion, the Wall Street Journal reports

How we checked the report of Amazon’s talks with Decart and why we label it unconfirmed.

What we set out to check

Whether more than one outlet had confirmed Amazon’s reported talks with Decart, what Decart does, and what both companies said.

What we found

  • Reuters and Calcalist both attribute the talks to the Wall Street Journal and its unnamed sources.
  • Neither company confirmed the talks; Amazon declined to comment and Decart did not respond to Reuters.
  • Background facts on Decart’s funding appear in both outlets.

Numbers that differ

Reuters gives Decart’s May valuation as “nearly $4 billion” and Calcalist as “about $4 billion”. Calcalist puts Anthropic’s earlier valuation at $6–7 billion; Reuters, citing Bloomberg, says $6 billion. We give only the $7 billion reported for Amazon.

Labels we chose and why

  • Unconfirmed for the talks: one original report.
  • Reported for background carried by two outlets.

What we could not verify

  • The WSJ article itself, which is paywalled.
  • Any statement from Amazon or Decart.

What we searched

  • Amazon Decart acquisition talks $7 billion
  • Decart funding Radical Ventures Nvidia valuation

Every source we read

SourceUsed?Why
Reuters via KSLUSEDSummarises the WSJ report, company responses and Bloomberg’s Anthropic report.
Calcalist (CTech)USEDRepeats WSJ; adds Decart background and AWS customer relationship.
Wall Street JournalNOT USEDOriginal scoop; paywalled, not read directly.

Research notes show our working. They are not peer-reviewed papers. How we report