Tuesday, 13 October 2026
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Business & FundingDeveloping story

Amazon is in talks to buy AI start-up Decart for about $7 billion, the Wall Street Journal reports

The report, based on unnamed people familiar with the matter, has been repeated by other outlets but not confirmed by either company. Decart makes real-time video models and software that helps AI run across different chips.

Anawords graphic: Amazon and Decart. Reported talks for about $7 billion. Single report from the Wall Street Journal.
Built by Anawords from the facts in this story. Not an official company image. Graphic: Anawords

How this story was checked

  1. ResearchedWith AI assistance · 2 sources
  2. AI source checkEach sentence matched to its source
  3. Editor approvalMayank Sahu · 13 Oct, 11:10
  4. Published13 Oct, 11:10
Read the research behind this story3 sources read · 2 used · what we could not verify · published 13 Oct, 11:00 →

In short

The Wall Street Journal reported on 11 October 2026 that Amazon is in talks to buy AI start-up Decart for about $7 billion, citing people familiar with the matter. Other outlets repeated the report; neither Amazon nor Decart has confirmed it, so it remains a single unconfirmed report.

Amazon is in talks to buy Decart for about $7 billion (single WSJ report, repeated by other outlets).1
Neither Amazon nor Decart has confirmed the talks.1,2

What was reported

The Wall Street Journal reported on Sunday, 11 October, that Amazon is in talks to acquire Decart for around $7 billion, citing people familiar with the matter.12 The Journal said a deal could come soon if talks do not fall apart or another bidder does not emerge.1

Reuters and Calcalist both repeated the Journal’s report and did not say they had confirmed it independently.12 We therefore treat it as one unconfirmed report.

What the companies said

Reuters said Amazon declined to comment outside business hours and Decart did not respond.1 Calcalist said neither company has publicly confirmed an agreement.2

What Decart does

Decart was founded in 2023.2 Its Lucy model edits live video in real time, and its Oasis model generates simulated environments for training robotics and self-driving systems, according to the company’s website as cited by Reuters.1 Calcalist reports that Decart also builds software that helps AI models run efficiently across chips from different makers.2

Decart raised $300 million in May in a round led by Radical Ventures, with Nvidia joining as an investor.12 It was valued at about $4 billion at the time.12

Earlier interest

Bloomberg News reported that Anthropic explored a deal for Decart in August and decided not to pursue it in September after due diligence, according to Reuters.1 Calcalist reports similar earlier interest from Anthropic and Nvidia.2 Calcalist also reports that Amazon Web Services is a Decart customer.2

What is not known

Whether a deal will be signed, its final terms, and how Amazon would use Decart’s technology have not been disclosed.12

Disclosure: Anawords uses Claude, made by Anthropic, as one of its research tools. Anthropic has no say in our coverage.

Fact ledger

How labels work
Reported · 3
Neither Amazon nor Decart has confirmed the talks.Source 1,2
Decart raised $300 million in May at a valuation of about $4 billion.Source 1,2
Anthropic explored buying Decart and decided not to proceed in September.Source 1,2
Unconfirmed · 1
Amazon is in talks to buy Decart for about $7 billion (single WSJ report, repeated by other outlets).Source 1
Not known · 1
Whether a deal will be signed and on what terms.Not announced

Questions readers ask

Has Amazon bought Decart?

No deal has been announced. The Wall Street Journal reports talks; neither company has confirmed them.

What does Decart make?

Real-time video models such as Lucy and Oasis, and, according to Calcalist, software that helps AI models run across chips from different makers.

Why is this labelled unconfirmed?

All the reports we read trace back to one Wall Street Journal story based on unnamed sources.

Sources

  1. 1Reuters (via KSL): Amazon in talks to buy AI startup Decart for around $7 billion, WSJ reports
    Checked 11 Oct 2026
    OUTLET
  2. 2Calcalist (CTech): Amazon emerges as potential buyer of Israeli AI startup Decart at $7 billion
    Checked 12 Oct 2026
    OUTLET

Updates and corrections

v113 Oct 2026, 11:10First published. Research note published first. Sources checked by AI; approved for publication by the editor.

Written and approved by

Mayank Sahu, Founder & Editor

Mayank Sahu is an SEO expert who loves using AI and learning how it works. He started Anawords because he felt the market was missing the best AI articles: clear, sourced and honest about what is confirmed and what is only claimed. He leads the research for each story with AI tools, checks it against its sources and approves it before it goes live. Each story says how it was checked.

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